Considering the lobbying power of palm oil, mining firms, & paper & pulp industries over government officials and consumers, NGOs are often fighting a losing battle, despite their passion and dedication. To me, it seemed logical for NGOs to develop their own profit making arms, from which they could support their own activities and provide longer-term financial security for their work. Greater financial independence means more freedom to address the conservation priorities that matter most, without having your goals watered down by external interests. I also think that businesses should be more proactive in supporting small NGOs with unbureaucratic donations that didn’t add work to already overburdened staff. Wildlife Watches is an attempt to disrupt this status quo, by targeting small but highly effective NGOs, that we know to be doing the best work on the ground.